It will work with games delivered online, on Facebook, on iOS, and on Android. FlowPlay will provide a backend infrastructure and payment system for customers and make it easy for them to make custom social casino games that are reskinned with new artwork. But more than half of the company’s revenue comes from selling Lucky Charms, which affect your odds for winning. FlowPlay sells virtual coins that enable them to take more turns. “We took the approach of doing an MMO, not a single-player game,” he said.įlowPlay will offer its customers deep analytics and metrics that can be used to tweak a game and boost its revenue. The game has a nightclub attached to the casino, suites where players can party together, and even a wedding chapel where they can get married. Even the slots game has seven players playing together at a time.

He said his company distinguished his entry in the 100-plus social-casino game market by making a massively multiplayer online world, where every game is social. “We got so many inquiries that we decided to make this platform available as a service,” Derrick Morton, the chief executive of FlowPlay, told GamesBeat.

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